Post by account_disabled on Feb 25, 2024 1:53:51 GMT -5
The Similar to a magazine companies can provide products that content creators can then work on. They write articles produce videos or have other creative ideas to market the service or product. Companies can in turn specify in their influencer collaborations which special features the influencers should take into account. Marketing in the form of social media collaborations is particularly well received by a younger target group. Why influencer collaborations must be disclosed and advertising must be labeled When the regional court decided in the Vreni Frost case in that social media posts with brand names e.g. on Instagram should generally be labeled as paid.
Advertising there was great confusion in the blogger and influencer scene . Although the influencer was proven to have purchased Switzerland Mobile Number List her products herself the court argued that her reach gave the companies mentioned an economic advantage. In the spirit of transparency and legal certainty the court imposed an obligation to label their affected Instagram posts as advertising. On the publisher side this precedent as well as additional warnings from other publishers gave the impression that influencers should as a precaution label all their Instagram posts with brand mentions as advertising . However the many tags made it more difficult for consumers to recognize.
Whether a post was actually an influencer sponsorship or not. In a further instance the Berlin Court of Appeal was responsible and admitted that posts by influencers that link to the websites of product providers are not automatically to be viewed as surreptitious advertising. individual case whether a post with a brand name on Instagram for example should be marked as advertising . For example ideological scientific editorial or consumer policy content can in most cases be distributed without having to label it as advertising . What is certain is that case law will change with the dynamics of influencer marketing.
Advertising there was great confusion in the blogger and influencer scene . Although the influencer was proven to have purchased Switzerland Mobile Number List her products herself the court argued that her reach gave the companies mentioned an economic advantage. In the spirit of transparency and legal certainty the court imposed an obligation to label their affected Instagram posts as advertising. On the publisher side this precedent as well as additional warnings from other publishers gave the impression that influencers should as a precaution label all their Instagram posts with brand mentions as advertising . However the many tags made it more difficult for consumers to recognize.
Whether a post was actually an influencer sponsorship or not. In a further instance the Berlin Court of Appeal was responsible and admitted that posts by influencers that link to the websites of product providers are not automatically to be viewed as surreptitious advertising. individual case whether a post with a brand name on Instagram for example should be marked as advertising . For example ideological scientific editorial or consumer policy content can in most cases be distributed without having to label it as advertising . What is certain is that case law will change with the dynamics of influencer marketing.